Hiring, coaching and leading is one of my greatest passions. I have built and led multi-faceted, large product teams of 60+ from scratch for Ecommerce, Content and Community products. I specialize in the fitness space and in fast-paced, Agile environments that require cooperation across teams and stakeholders.
Taking back-of-the-napkin ideas and turning them into full-blown award-winning user experiences, innovations and companies is my jam. I have worked as a solo-preneur, entrepreneur, and intrapreneur creating some of the world’s largest companies and creating real life-changing impact that scales across your entire digital, multi-device ecosystem.
I over 15 years of product experience as a Design Thinking leader and UXUI expert. I’ve also led product teams of 60+ with specialists in UXUI, development, Information Architecture, User Testing and more in an Agile environment, with multiple stakeholders to achieve key initiatives and create the world’s largest social fitness community (3M+ active members), the world’s largest e-commerce site ($500M annual revenue) to name a few.
Obsessing over the customer is at the heart of any good product from the high-level product strategy and roadmap, to the finest pixel-perfect details, it’s all for nothing if it doesn’t serve the customer. Products I’ve led teams in creating have helped millions change their lives through health and fitness.
Innovators drive the world forward, they ask the hard questions & solve the hard problems with vigor. I strive to embody this same dedication, drive & focus in all I do. I co-founded a startup that won the prestigious Best of CES award for the world’s first VR fitness experience. The biggest problems are the most fun to solve!
It’s the future of commerce, just as at-home experiences are the future of fitness. I led the team that architected the information and user experiences of thousands of products in the world’s largest online supplement store. This website generated over $500M in annual revenue and included promotions, site navigation, check-out flows, recapture campaigns, and more to optimize user conversion.
My passion is to create and led the teams that create beautiful things that bring people joy & enrich their lives. It’s difficult to create beautiful & usable things unless you know who you are creating for & you understand it’s intention and function. I love nurturing products from idea, to research, to concept, to testing, to refinement, to full launch. There’s nothing quite like it.
See some more hotness
The aesthetic-usability effect is a real thing. I can help you take your brand or product to the next level by combining ultra hot aesthetic design with equally hot experience design.
Some of the world’s largest companies have trusted me with the details involved in leading teams, refining their brands and creating products customers love.
It’s not just about designing pixels, it’s my passion to envision and realize experiences that are beautiful, useable, & optimize acquisition, activation, retention, referral, & revenue to drive business success.
Check out my portfolio to see more goodies (it’s very limited due to confidentiality, so let’s meet). You’ll find animations, infographics, product design, UXUI & well… more!
