With the B-Elite Project, my team and I spearheaded the launch of overall rebrand for the entire company. It introduced a newly simplified brand mark, a refreshed color palette, specific hero photography, creative packaging, a new graphical user interface for fullsite/mobile/native, and a beautiful new essence for the brand to take forward. This brand has cascaded through the entire company as a whole.
Download the pdf of the brand book I created here
- Branding
- Creative Direction
- Illustration
- Product Design
- UXUI